Theme

'Human.X'

"The future of marketing will be human first and experience driven"

What does it mean to take a human-first and experience-driven approach to digital marketing?

Marketing is one of the most powerful forces that can shape a culture, spark a movement and change human behavior. However, as marketers, we have lost our way in recent years. More than 10 years ago we were given the gift of Social Media; the means to be able to deepen a connection with our audience and consumers, understand them and tailor opportunities that would enrich their lives and the capacity to enter into a dialogue that would introduce a more human element to marketing.

Instead, we’ve squandered this opportunity. We chased reach and scale and vanity metrics, we created technologies, algorithms, and content that was designed to distract and interrupt and we created an online environment that promoted narcissism and divisiveness. For what? So that we could sell more stuff? To attract more eyeballs? To peddle more advertising? As marketers, we have to do better. We need to get back to the fundamentals of what makes marketing a force for good in the world and today, I am excited to announce our theme for 2020: HUMAN.X

HUMAN.X will serve as a blueprint for leaders who are looking to redefine what marketing will look like in the future. The overarching goal will be to identify, highlight and support ideas, campaigns and brands that embrace the idea that a human-first approach to creating digital experiences is not only good for business but will advance us as a society and culture.

HUMAN.X, will explore why businesses and brands will need to take a human-first and experience-driven approach to digital marketing in 2020 and beyond. It is underpinned by three fundamental concepts:

Attention Revolution: An obligation towards having a deep and profound respect for people’s time and attention
Empathy Economics: The business of seeking a deeper connection with your audience through understanding and shared experiences
Privacy Matters: Giving people the freedom and space to be themselves and connect and communicate more naturally and safely

How to get involved

Nairobi's Premier Digital and Technology Conference

Attend

Mark your calendar – SMW Nairobi will be joining cities around the world to celebrate Social Media week from 10th June - 12th June 2020. Conference passes are available on a limited first-come basis. Sign up and be the first to receive updates.

Exhibition

SMW Nairobi offers a Unique platform for Organizations to showcase their products and services. Exhibition stands of 3 by 6 meters will be set up to ensure interaction between the exhibitors and consumers. To become an exhibitor, Get in touch to book a space.

Volunteer

Volunteers are the heart of Social Media Week, and Nairobi is no difference. SMW Nairobi is a great opportunity for students, young professionals or those with a flexible schedule to get involved in a community event, network with social media professionals and gain valuable experience in event marketing.

Submit as Speaker or Event Partner

Interested in speaking at SMW Nairobi? We have a limited number of opportunities for keynote speakers, panelists and workshop facilitators. If you are an experienced speaker with expertise in the fields of social media, business and technology. Please fill and submit the form. We’re also open to partnering with organizations looking to host events affiliated with #SMWNairobi – if you have a concept, speaker(s) and event space in mind, Please fill and submit this form.

Be an Advisor

Are you a marketing leader or a social media guru? We are looking for executives and emerging leaders to join our Advisory Board. As an Advisory Board Member, you will help guide content, programming and facilitate key partnerships that will ensure the event is a success in 2018 and for years to come. Get in touch to inquire about joining the board.

Become a Sponsor/Partner

SMW Nairobi offers a wide and customizable range of sponsorship opportunities for organizations looking to gain exposure to our attendees as well as our rapidly growing social media following. We are looking for sponsors and partners of all kinds.