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"The future of marketing will be human first and experience driven"

What does it mean to take a human-first and experience-driven approach to digital marketing?

Marketing is one of the most powerful forces that can shape a culture, spark a movement and change human behavior. However, as marketers, we have lost our way in recent years. More than 10 years ago we were given the gift of Social Media; the means to be able to deepen a connection with our audience and consumers, understand them and tailor opportunities that would enrich their lives and the capacity to enter into a dialogue that would introduce a more human element to marketing.

Instead, we’ve squandered this opportunity. We chased reach and scale and vanity metrics, we created technologies, algorithms, and content that was designed to distract and interrupt and we created an online environment that promoted narcissism and divisiveness. For what? So that we could sell more stuff? To attract more eyeballs? To peddle more advertising? As marketers, we have to do better. We need to get back to the fundamentals of what makes marketing a force for good in the world and today, I am excited to announce our theme for 2020: HUMAN.X

HUMAN.X will serve as a blueprint for leaders who are looking to redefine what marketing will look like in the future. The overarching goal will be to identify, highlight and support ideas, campaigns and brands that embrace the idea that a human-first approach to creating digital experiences is not only good for business but will advance us as a society and culture.

HUMAN.X, will explore why businesses and brands will need to take a human-first and experience-driven approach to digital marketing in 2020 and beyond. It is underpinned by three fundamental concepts:

  • Attention Revolution: An obligation towards having a deep and profound respect for people’s time and attention
  • Empathy Economics: The business of seeking a deeper connection with your audience through understanding and shared experiences
  • Privacy Matters: Giving people the freedom and space to be themselves and connect and communicate more naturally and safely

How to get involved

Nairobi's Premier Digital and Technology Conference


Mark your calendar – SMW Nairobi will be joining cities around the world to celebrate Social Media week. Conference passes are available on a limited first-come basis. Sign up and be the first to receive updates.


SMW Nairobi offers a Unique platform for Organizations to showcase their products and services. Exhibition stands of 3 by 6 meters will be set up to ensure interaction between the exhibitors and consumers. To become an exhibitor, Get in touch to book a space.


Volunteers are the heart of Social Media Week, and Nairobi is no difference. SMW Nairobi is a great opportunity for students, young professionals or those with a flexible schedule to get involved in a community event, network with social media professionals and gain valuable experience in event marketing.

Submit as Speaker or Event Partner

Interested in speaking at SMW Nairobi? We have a limited number of opportunities for keynote speakers, panelists and workshop facilitators. If you are an experienced speaker with expertise in the fields of social media, business and technology. Please fill and submit the form. We’re also open to partnering with organizations looking to host events affiliated with #SMWNairobi – if you have a concept, speaker(s) and event space in mind, Please fill and submit this form.

Be an Advisor

Are you a marketing leader or a social media guru? We are looking for executives and emerging leaders to join our Advisory Board. As an Advisory Board Member, you will help guide content, programming and facilitate key partnerships that will ensure the event is a success in 2018 and for years to come. Get in touch to inquire about joining the board.

Become a Sponsor/Partner

SMW Nairobi offers a wide and customizable range of sponsorship opportunities for organizations looking to gain exposure to our attendees as well as our rapidly growing social media following. We are looking for sponsors and partners of all kinds.

2019 Speakers

Nairobi's Premier Digital and Technology Conference

Chris Bitti

Founder, Group CEO - Digital Brands Group

Esther Kinuthia

Industry Analyst - Google

Yuri Baraza

Lead Digital Strategist - Apex Porter Novelli

Alvin Mokaya

Head of Digital - Diamond Trust Bank Kenya

Joel Rao

CEO IProspect

Anthony Gitobu

Senior Head of Operations at Jumia Food

Maureen Wambui

Account Executive - Medios Limited

Leonida Mutuku

Founder - Intelipro

Waithera Kabiru

Head of Media Futures and Digital - East African Breweries Limited

Wavi Muigai

Head of Corporate Communication and Customer Experience - Higher Education Loans Board

Diallo Gatabaki

Music Projects Coordinator - Nation Media Group

Odanga Madung

Researcher & Data Journalist - Odipo Development

Gabriella Kanja

Head of Digital - Big Bold Red Advertising Agency

Cynthia Mwangi

Head of Radio and Executive Radio

Josphat Nzuki

Chief Innovation & Technology officer - HELB

Lydia Byarugaba Maison

Head of Innovation - Aspira

Phares Kariuki

CEO of Node Africa, a managed Cloud Provider based out of Nairobi, Kenya

William Benthall

General Manager - Glovo in Kenya

Sheila Adam

Digital Media Manager

Celestine Ukpere

Founder of Celestine Ukpere Consulting

Mahmoud Noor

Founder & CEO - Swahili Port Hub

Danice Kingori

VP, Commercial - Zumi Africa

Grace Murugi

Digital Manager - Safaricom

Tony Wanaswa

Digital Marketing Manager - Nation Media Group

Elsie Birech

Business Development Manager - Eskimi

Gopher Ogembo

Senior Business Manager East Africa, HMD Global

Patience Nyange

Media, Communications and Public Relations Practitioner

John Bowles

Founder & Director - Turn Left Media

Francis Waithaka

Digital Media Strategist, Founder & CEO - Digital for Africa Limited

Emmanuel Mutuma

CEO Kenya

Le-Anne Greeff

Senior Campaign Manager - TurnLeft Media

Fred Kithinzi

Founder & CEO - Belva Digital

Francis Ally Mlacha

Creative Director

Achieng Onguru

Safaricom - Masoko

Derrick Muturi

Founder & CEO - Herdy Fresh

Naomi Mutua

Deputy Managing Partner - Ogilvy Public Relations

Stella Rose

Twitter Account Executive for East Africa

Mercy Njue

Founder, Botlab

Eunie Khimulu Nyakundi

Senior Marketing & Corporate Communication Professional

Simon Khatushi

Senior Accountant Manager - Blue Robot

Samantha Olivier

Head of Operations for Turn Left Media

Ms. Dorcas Muthoni

CEO and founder of OPENWORLD LTD

Sipho Hlela

Account Executive for East Africa at Meltwater

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