What does it mean to take a human-first and experience-driven approach to digital marketing?
Marketing is one of the most powerful forces that can shape a culture, spark a movement and change human behavior. However, as marketers, we have lost our way in recent years. More than 10 years ago we were given the gift of Social Media; the means to be able to deepen a connection with our audience and consumers, understand them and tailor opportunities that would enrich their lives and the capacity to enter into a dialogue that would introduce a more human element to marketing.
Instead, we’ve squandered this opportunity. We chased reach and scale and vanity metrics, we created technologies, algorithms, and content that was designed to distract and interrupt and we created an online environment that promoted narcissism and divisiveness. For what? So that we could sell more stuff? To attract more eyeballs? To peddle more advertising? As marketers, we have to do better. We need to get back to the fundamentals of what makes marketing a force for good in the world and today, I am excited to announce our theme for 2020: HUMAN.X
HUMAN.X will serve as a blueprint for leaders who are looking to redefine what marketing will look like in the future. The overarching goal will be to identify, highlight and support ideas, campaigns and brands that embrace the idea that a human-first approach to creating digital experiences is not only good for business but will advance us as a society and culture.
HUMAN.X, will explore why businesses and brands will need to take a human-first and experience-driven approach to digital marketing in 2020 and beyond. It is underpinned by three fundamental concepts:
Nairobi's Premier Digital and Technology Conference
Mark your calendar – SMW Nairobi will be joining cities around the world to celebrate Social Media week from 10th June - 12th June 2020. Conference passes are available on a limited first-come basis. Sign up and be the first to receive updates.
SMW Nairobi offers a Unique platform for Organizations to showcase their products and services. Exhibition stands of 3 by 6 meters will be set up to ensure interaction between the exhibitors and consumers. To become an exhibitor, Get in touch to book a space.
Volunteers are the heart of Social Media Week, and Nairobi is no difference. SMW Nairobi is a great opportunity for students, young professionals or those with a flexible schedule to get involved in a community event, network with social media professionals and gain valuable experience in event marketing.
Interested in speaking at SMW Nairobi? We have a limited number of opportunities for keynote speakers, panelists and workshop facilitators. If you are an experienced speaker with expertise in the fields of social media, business and technology. Please fill and submit the form. We’re also open to partnering with organizations looking to host events affiliated with #SMWNairobi – if you have a concept, speaker(s) and event space in mind, Please fill and submit this form.
Are you a marketing leader or a social media guru? We are looking for executives and emerging leaders to join our Advisory Board. As an Advisory Board Member, you will help guide content, programming and facilitate key partnerships that will ensure the event is a success in 2018 and for years to come. Get in touch to inquire about joining the board.
SMW Nairobi offers a wide and customizable range of sponsorship opportunities for organizations looking to gain exposure to our attendees as well as our rapidly growing social media following. We are looking for sponsors and partners of all kinds.
Nairobi's Premier Digital and Technology Conference
Founder, Group CEO - Digital Brands Group
Industry Analyst - Google
Lead Digital Strategist - Apex Porter Novelli
Head of Digital - Diamond Trust Bank Kenya
CEO IProspect
Senior Head of Operations at Jumia Food
Account Executive - Medios Limited
Founder - Intelipro
Head of Media Futures and Digital - East African Breweries Limited
Head of Corporate Communication and Customer Experience - Higher Education Loans Board
Music Projects Coordinator - Nation Media Group
Researcher & Data Journalist - Odipo Development
Head of Digital - Big Bold Red Advertising Agency
Head of Radio and Executive Radio
Chief Innovation & Technology officer - HELB
Head of Innovation - Aspira
CEO of Node Africa, a managed Cloud Provider based out of Nairobi, Kenya
General Manager - Glovo in Kenya
Digital Media Manager
Founder of Celestine Ukpere Consulting
Founder & CEO - Swahili Port Hub
VP, Commercial - Zumi Africa
Digital Manager - Safaricom
Digital Marketing Manager - Nation Media Group
Business Development Manager - Eskimi
Senior Business Manager East Africa, HMD Global
Media, Communications and Public Relations Practitioner
Founder & Director - Turn Left Media
Digital Media Strategist, Founder & CEO - Digital for Africa Limited
CEO brightermonday.com Kenya
Senior Campaign Manager - TurnLeft Media
Founder & CEO - Belva Digital
Creative Director
Safaricom - Masoko
Founder & CEO - Herdy Fresh
Deputy Managing Partner - Ogilvy Public Relations
Twitter Account Executive for East Africa
Founder, Botlab
Senior Marketing & Corporate Communication Professional
Senior Accountant Manager - Blue Robot
Head of Operations for Turn Left Media
CEO and founder of OPENWORLD LTD
Account Executive for East Africa at Meltwater
Nairobi's Premier Digital and Technology Conference
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Nairobi's Premier Digital and Technology Conference
Nairobi's Premier Digital and Technology Conference
Nairobi's Premier Digital and Technology Conference
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